By now, you would have understood, what i'm talking about...
After much of gadgets and stuff... lets talk about something funny and stupid of an MNC...
for those who have not seen the new visa debit card commercial here you go...
This is the new ad campaign by visa india with an intention to promote the usage of debit card instead of ATM. The intention is good but not the execution... Everything is alright...i mean the creative and script... but i think the thought of trying to communicate this through an auto rickshaw driver in an auto stand is lousy. Using that character to create a mass appeal is ok, but when you use his(auto)service, you cant pay by card and you are using him to promote an intention or idea which cant be implemented in his own case. The person has to go to ATM for hard cash to pay for that very auto driver. How can an MNC like Visa miss out on such a silly thing?
I think, even the earlier "GO WITH VISA" campaign is not the worth it has spent on it. I think the title of this post suits well to the Advertising department of VISA. Mastercard's "PRICELESS" campaign is much better infact.
I think even the new Hero honda ad is inspired by Airtel... when they say
"Pyaar ke beech mein kabhi petrol kam nahi" as it sounds very similar to Airtel's
"Pyaar ke beech mein cutbacks nahi hona chaahiye".
Too much of hindi?? well, that's how the ads are....... these dayz....
Nokia N97 Sneak peek
Nokia India has conducted a bloggers' meet up at Oberoi today to discuss about their visions and thoughts behind developing its much hyped N97, which is supposed to hit markets soon.
Axel meyer, the global head of design for Nokia Nseries has turned up at the event as the keynote speaker. He has talked about the device and displayed the device live.
The world's largest mobile phone manufacturer is now trying hard to catch attention through different channels in different ways. Be it organising hack-a-thon at jillians in USA, which is very near to Apple's WWDC center(where iphone 3gs was launched yesterday) and providing free coffee to WWDC's attendees at nearby starbucks stores before the keynote speech started or be it trying to communicate to the blog readers in India by tying to embrace the blogging community before the launch of its flagship smartphone N97.
Well, with a clear intention of developing yet another iPhone killer after the flop show of N96, Nokia is coming ahead with this new smartphone.
To review the new phone from my hands-on experience...
- I should say, Nokia has done a good job this time on the design end. the new phone is complete touch enabled with a slider QWERTY key board. The screen actually slides first and then tilts to 35degrees, which seems to be the feature which seemed to me as radically different and new from the existing smartphones in the market.
- In the two coulour options, White looked richer and premium than the black version.
- The home screen is good with customisable widgets.
- The thing which is very important and which remained same from the previous phones and which disappointed me is the internet browser. It's pretty much same as 5800 and not so user friendly using touch interface.
- The touch capability is still not perfect and is definitely not as fluid as iphone.
- It has a great camera & flash with 5mp clarity and DVD quality video capturing capability but took little much time processing after a picture is clicked.
- The OS and the applications still has a very long way to go before it could compete with that of Apple.
- It has a great memory storage with a capacity of 32 GB.
- Assuming that the devices were charged before the event kicked off, the battery back up was not so convincing with most of the devices running out of battery by the end of the show(though many people played around with it continuously, 3-4 hrs is not satisfactory with out even switching on 3g and wifi)
New iPhone unveiled....
Here are my quick comments and i'll be back with a detailed review tommorow....
- Physically it's pretty much the same as iPhone 3G( weighs 2 grams heavier:) )
- 3 mp camera with video recording capability
- Digital compass using GPS
- The much awaited Cut,Copy,Paste capability
- 16 GB & 32 GB models against current 8GB and 16 GB models
- Faster processor (though nothing is specified yet)
- OS 3.0 update
surprisingly......
- It's priced at $199 and will be made available by june 19th
- Current model's price is slashed to $99 ( no information about indian price yet....... i juz chkd with Airtel customer care)
Current iPhone users need'nt worry as they are eligible for free firmware upgrade which enables ur iphones with all the new features.
As of now, from what i could see, the only things which remains different are....
- processor's speed (i think even the current version is fast enough)
- Camera ( 3mp against 2mp)
- Storage space
will be back with a detailed review soon........
Will u Google it..? r Bing it..? r Glue it..?
From being the largest search engine...
I think... now the Google is emerging as the Largest advertising agency on the planet..!
With the northward flying graph of the no. of internet users... the heat is definately onn! in the search engine market. World's largest software company...Microsoft, which is mostly into selling the conventional packaged software, is trying hard to gain the "online" advantage. This was very much evident from MS' desperate bid for a stronger online player, yahoo!, which ofcourse was not succesful.
When Google is not in a mood to reduce its pace of growth... which is driven by innovation & expansion and Yahoo! is not ready to sell off itself... being bullish on the potential of its business,
the software gaint was left out with no option than strengthening its online arm. Though there were few changes earlier ( from MSN to Windows Live) they were very cosmetic and could not make much impact.
Microsoft is now rebranding its search engine and as Satya nadella(Head R&D MS) says... there are lot of improvements on the functionalities too. Code named "Kumo" for many months, the new search engine Bing's beta version is already live. Microsoft has recently acquired farecast, a travel search engine, Medstory, a health search engine and powerset which is into natural language search that retreives information from wikipedia.
Microsoft is aiming to change the game by calling Bing a ‘decision engine’ , which, as they claim,will offer more insights to users for helping them take decisions, and not necessarily throw the most popular and relevant items. wolfram research is already live with a similar positioning for its search engine wolfram alpha, which they call a computational knowledge engine. I think that the wolfram is better structured(though it still has a long way to go) than bing.
With all the recent improvements in the search engine markets... the heat is certainly on!
